Friday, January 30, 2009

It Started With Pop-Tarts Author Tour Update

Tina Meyer, Lori Hanson, Anne Rojo
Wellness Brunch Presentation Team

With the start of the New Year we kicked off a new publicity tour for It Started With Pop-Tarts...An Alternative Approach to Winning the Battle of Bulimia, I've just returned from events in Denver, CO, Prescott and Phoenix, AZ.
Thursday morning (Jan 22nd) I was a guest on Colorado & Company with Denise Plante and Mark MacIntosch on KUSA-TV, 9News in Denver. (The video of this segment should be available very soon.) I'm pictured here with the hosts Denise and Mark.

Then it was off to tape a one hour radio show Tune Into Love with Margaret McCraw. (This show will air on April 1st on Dr McCraw trains individuals to be Law of Attraction Coaches. Her book, Tune Into Love is about finding love though the Law of Attraction. This was a great show because the Law of Attraction was a key factor in my recovery from bulimia. A positive mindset, embracing the power of the subconscious, and reprogramming our negative thoughts and behaviors can make a huge difference in the outcomes we get in life.

On Thursday I was notified that It Started With Pop-Tarts was awarded the 2009 Silver - Mind, Body & Spirit award by Mom's Choice Awards! (

Friday after pulling together all the donated gift certificates for the wellness brunches and picking up last minute goodies for the gift bags it was off to my book signing at the American Library Association (ALA) Conference at the Denver Convention Center. This was the first night the exhibit hall was open and I was the only one signing and giving away books. We had a great turnout and I was able to share my books with 42 conference attendees.

Saturday morning was my first Wellness Brunch at the Consulate Healing Center in Denver. We had $5 raffle tickets which attendees purchased to win all kinds of wellness giveaways. These included massage, acupuncture and neuro-emotional technique sessions from Dr. Keppel's Natural Family Health Care; Energy sessions with Michele Miller and Tina Meyer of Inbodyment, and a gift certificate toward any services offered by the Healing Light Center.

The brunch menu included my home made raspberry and spinach/tofu vegan pop-tarts! (A huge hit.) Tofu scramble and potatoes from Watercourse, Denver's premier vegetarian restaurant, fresh fruit, hummus and pita chips, tea and chocolate balls donated by raw food chef Loreal Hannon of the Healing Light Center for desert.

Our program included three speeches, an auction to benefit P.H.A.M.A.L.Y. (Physically Handicapped Actors and Musicians League), and raffle prizes. After I spoke briefly about eating disorders, my road to recovery and why I wrote my book, Anne Rojo, my Hellerwork practitioner spoke and led the group in a few breathing awareness and body movement exercises. Tina Meyer whom I worked with to restore energy movement followed and shared interesting concepts about how we respond to energy in our day to day lives (push, pull, stop and allowing energy movement).

Donna Smith filled the group in on the work of P.H.A.M.A.L.Y and we held our auction. A package deal that included a soft copy of It Started With Pop-Tarts, an audio Pop-Tarts book and a one hour Yoga of the Mind session with David Stevens. The proceeds from the auction will be donated to PHAMALY. Guests purchased books, audio books and loved my newly designed Personal Power necklaces. (See them on

After brunch, I headed over to For Heaven's Sake where I was a guest speaker and shared information about how to get a quantum jump on your health and fitness goals for '09. We had a great discussion and shared a jolt of inspiration.

Sunday I held a second Wellness Brunch at my parents home in Castle Rock. The group was primarily friends, previous clients and co-workers and some new faces who attended after seeing me on Colorado & Company.

The brunch program was the same, but included healing sessions and readings donated by Rev. Chris Lemmon along with energy sessions from the team at Inbodyment, sessions from the Healing Light Center and the auction package included a massage from Debbie Milkes of Creekside Massage with the Pop-Tarts book and audio book. Anne Rojo offered a free 30 minute consultation to all attendees.

Following brunch Sunday I flew to Phoenix and drove up to Prescott, AZ for a guest appearance on AM Arizona KAZT-TV 13 with Tonya Mock and Lew Rees Monday morning. Then on to my book signing at The Worm bookstore on Whiskey Row in Prescott. When it started snowing in Prescott I was happy to head south again to Phoenix! Tuesday morning I was a guest on Good Morning Arizona KTVK-TV 3 with Tara Hitchcock. View video of this short segment Click here:

Wednesday afternoon was the final book signing on this leg of the tour at A Peace of the Universe bookstore in Scottsdale. Following this book signing I hopped a plane back to LA for a few days before the San Francisco leg of the tour starting on the 5th. We're off to a great start and looking for continued momentum heading into National Eating Disorder Awareness Week, February 22-28. Stay tuned for more updates and information!

Visit for more pictures and information on It Started with Pop-Tarts books, audio books, MP3's Personal Power necklaces, consultations and upcoming workshops and events.

In peace, balance and health!

Lori Hanson

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